OK Go is a band that formed in 1998. For a while, they had modest success in the music world. But everything changed in 2005.
That year, they released a new album. The first single, “A Million Ways,” came with something different. Their guitarist built a web app that let fans listen and easily share the song. If you don’t remember, the early 2000s were a wild west of pirated, ripped, legal, and illegal downloads.
Then came the video.
It featured a quirky dance choreographed by the lead singer’s sister. By August 2006, it had over 9 million downloads. Suddenly, OK Go became known for more than just great music.
They started producing unforgettable, one-take videos—each more ambitious than the last. “This Too Shall Pass” featured a Rube Goldberg machine. In “Needing/Getting,” they used actual cars to play instruments. Every video pushed the boundaries of creativity.
So, What Can Musicians Learn from OK Go?
You may be thinking: I came here to learn what musicians can take away from OK Go—not just hear about them. Fair point. Let’s get into it.
Just yesterday, the band released a new song and video called “Love.” After watching the main video, I immediately found the behind-the-scenes version—and hit play without hesitation. That’s where the real lessons stood out.
1. Challenge Yourself
This may sound obvious, but there’s more to it. OK Go could have played it safe. They could’ve made simple videos just to support their music. Instead, they constantly push themselves creatively.
By now, if they made a “normal” video, fans might be confused. Their identity is built on taking creative risks. As musicians, we can learn from that boldness.
2. Keep Going
The behind-the-scenes footage shows plenty of challenges. They hit snags, faced delays, and had reasons to quit. But they didn’t.
Perseverance isn’t just for big video projects. It’s a vital part of growing as a musician—and as a person.
3. Simple Can Be Powerful
Yes, their video included robots. But the main visual effect came from something surprisingly simple: mirrors. Just mirrors moving into different positions.
As musicians, we often chase hard pieces to prove something. But a simple piece played with emotion and care can have just as much impact—sometimes more.
4. Surround Yourself with Support
The “Love” video required a big team. In the same way, musicians need a support system. Whether it’s teachers, friends, family, or fellow musicians, having people who cheer you on makes all the difference.
They’ll challenge you when you’re stuck—and celebrate you when things go well.
5. Find Inspiration Around You
These days, it’s easy to stay glued to screens. I’m definitely guilty! But if you take time to notice the world around you, creativity flows more freely.
Damian Kulash, the band’s lead singer, said the idea for the “Love” video came from his child’s reflective blocks. Everyday moments sparked something extraordinary.
Next time you hear birds outside, try imitating their song on your instrument. Let your environment shape your music. It makes your sound more personal—and more real.
Hopefully, you found some creative inspiration in this post—or at least discovered a cool band to explore on YouTube. Either way, use today to create something that reflects you.
So take a cue from OK Go: stay bold, stay curious, and let your creativity lead the way.
If you’re local to the NW Houston area, or are interested in taking lessons online, Harmanny Music Education is currently scheduling lessons for this summer. You can find out more at this page.